A trademark is designed to give customers an indication of the origin of a certain product or service. For instance, McDonald’s uses a simple logo to let people know that it manufactures shoes. A trademark will usually be the only sign that you use and is usually a unique symbol or word combination that identifies your business. As a general rule, the first trademark you will need to register is your company name, logo, and slogan (e.g., NIKE). It is the easiest way for the trademark registration authority to identify your trade name. If you wish to register additional domain names, search for other relevant keywords in the search engines; you may have to do this for up to 3 domain names before the process is complete. For more information, check out Saint Garde now.
A trademark enables consumers to distinguish your clothing brand like Silk Laundry from those of other competitors. There are two main ways to achieve this: using confusingly similar symbols or words and including brand names or slogans that are too generic. For example, some clothing brands incorporate the word ‘jeans’ in their brand names but never say ‘Levi’s’ or ‘aunderings’ on their own as well as confusingly similar symbols and words.
However, a trademark that incorporates your brand name or slogan into its design can also mislead consumers into thinking that your clothing brand is associated with an even broader range of products or services than it is. For more information, check out Saint Garde now.
A unique trademark also helps to establish your clothing brand name as a leading fashion brand. The visual element, especially a graphic logo, draws many customers’ eye towards your Silk Laundry clothing brand name. When people look at clothes, they instinctively connect the colours and styles of clothes they are considering buying and the brand name featured in their minds. Although many people will be familiar with the brand name ‘Jeans’ or ‘Levi’s’, for example, when they use these labels to identify clothes within a catalogue of fashion accessories, for instance, they will make a further association between the colours and styles associated with those brands. For more information, check out Saint Garde now.
To establish a good reputation in the fashion industry, clothing manufacturers should have several different trademarks to ensure that their name will continue to be linked with clothes within the industry. For example, some clothes manufacturers may only have one logo that features their distinctive brand image and description. Other clothing lines, which manufacture clothes for children and adults alike, may have more than one logo. This way, each clothing label gets a unique aspect of its business attached to it, promoting its position within the industry.