Mobile-friendly website design Adelaide is a must for businesses in Adelaide that want to continue connecting with their customers. Without a mobile-friendly website, your customers can’t reach your business online and will likely move on to the competition.
There are three Google-acknowledged ways to make a website mobile-friendly: responsive web design, dynamic serving, and separate URLs. Responsive web design is the best option for SEO and User Experience.
Responsive Design
In 2015, Google made it clear that websites that were not responsive would have difficulty ranking on search engines. This was because mobile web browsing had overtaken desktop and required a very different type of website design and user experience.
Responsive design aims to adapt the site to various devices, platforms, and screen sizes by using CSS media queries and designing with “breakpoints” in mind. This allows designers to define the minimum amount of content and layout that will appear on each device.
This approach has many benefits, including reducing the cost and time to develop multiple website versions. Additionally, it improves SEO, as Google prefers sites with good user experiences across all devices.
Mobile-Friendly Content
A mobile-friendly website design has content that is optimised for viewing on smaller screens. This includes ensuring that text is large enough to be easily read, that content layouts are simplified for smaller screens, and that calls-to-action (CTAs) are sized and placed appropriately. For more information about the mobile-friendly website design Adelaide, check this out!
In addition, your mobile site should have structured content to capture more leads and conversions from your mobile audience. This might include click-to-call buttons, GPS directions, or other features that make it easy for visitors to contact you or find your business.
Having mobile-friendly content is good for SEO and makes your website more enjoyable for your visitors. Creating a “thumb friendly” experience can be accomplished in many ways, including eliminating unnecessary content, removing excess text, and using shorter paragraphs and bullet points. It is also helpful to approach your mobile pages as if they were conversion pages for desktop, keeping in mind the users’ needs and expectations.
Mobile-Friendly Images
When designing for mobile screens, it’s essential to use images that are clear and easy to read. Images that are too large will cause your website to load more slowly and may result in a poor user experience. Images should also be sized appropriately for mobile screen sizes and grouped organised. For example, Hallam ICS uses graphical bullets on their About Us page to break up content and entice visitors in.
Similarly, when designing a mobile-friendly website, buttons should be enlarged and positioned to be easily clickable. Button colours should be bright and stand out against the background to encourage clicks. Button language should be specific and action-oriented, like “Submit Order” instead of generic wording. Many image optimisation tools are available that can automatically resize and optimise your images for mobile without losing their original quality. This is a great way to save time and ensure your website is mobile-friendly.
Mobile-Friendly Contact Forms
Taking the time to make your contact forms mobile-friendly is an essential factor in keeping your website visitors engaged and loyal to your brand, especially since many people visit websites during short pauses of their day, such as when waiting for a bus or sitting in traffic. For more information about the mobile-friendly website design Adelaide, check this out!
Unlike a desktop site with form fields too large for small screens, you need to keep your mobile forms as short as possible. If your visitor has to fill out a too-long form, they will likely abandon it entirely and go to a competitor’s website.
You should also ensure that the form-filling process is as seamless as possible by using autofill functionality where applicable, displaying help text for a field that is confusing or may require more information than necessary and allowing users to see how far along they have progressed through the form. These elements combine to provide a great mobile user experience and boost conversions.